[ Playbooks & Field Notes ]

Tactical breakdowns from live client campaigns.

No fluff or high-level theory. Just the exact architectures, creative scripts, and media buying frameworks we deploy in production.

AI Automation6 min read · August 2026

How We Built a 40-hr/week Multi-Agent CRM Lead Enrichment Pipeline

A deep dive into decomposing lead enrichment into autonomous planner, researcher, and scorer agents using LangGraph and Python.

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Performance Media8 min read · July 2026

The Direct-Response UGC Testing Matrix: Scaling DTC to 4.1× Blended ROAS

How we script, batch-edit, and systematically test 20+ short-form ad hooks per week across Meta Ads and TikTok without creative fatigue.

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E-Commerce5 min read · July 2026

Unit Economics of DTC Scaling: Transitioning From Off-the-Shelf to Custom Funnels

Analyzing CAC, LTV, and post-purchase upsell architectures that allowed a skincare brand to scale profitably from $80k to $340k/mo.

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Project Management9 min read · June 2026

Enterprise Project Controls: Managing Critical Path Float in Primavera P6

A practical guide to work breakdown structures, earned value analysis (EVM), and baseline variances on enterprise project schedules.

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